For Chinese New Year 2018
To celebrate Chinese New Year 2018, the Australian National Maritime Museum is launching a new, specially-designed product to welcome its Chinese visitors, the Endeavour Highlights Tour. From 1 February – 28 February 2018, the museum will offer Chinese language guided tours of the museum’s main galleries, exhibitions and attractions.
To be delivered in Mandarin, the tours will run three times per day, seven days per week and will feature a visit to Captain Cook’s Endeavour replica, moored at the museum on iconic Darling Harbour. They will also include guided tours of a range of compelling exhibitions including Passengers (Australia’s immigration story by sea), Navigators (a showcase of Australia’s relationship with Asia and Europe, featuring maritime navigation instruments, charts and maps) and Gapu-Monuk Saltwater (the museum’s recently opened Indigenous exhibition exploring the landmark sea rights case of North-East Arnhem land).
Visitors on these tours will also have a photo opportunity on board the Endeavour with a 18th Century Captain’s hat, ideal for sharing on WeChat. And, in keeping with this year’s Chinese zodiac Year of the Dog, they will also have the chance to meet the museum’s resident canine, Bailey Haggarty, famous for chasing the seagulls from the museum’s ships and wharves.
Following the extraordinary growth in the Chinese market, the Australian National Maritime Museum has been leading the charge in catering to its Chinese speaking visitors and is fast becoming one of the most attractive and exciting places to visit in the Darling Harbour tourism precinct.
One of the initiatives in response to this surge in Chinese visitation includes the translation of its permanent high-tech, interactive attraction Action Stations, into Simplified Chinese. Beyond this, the museum has also been recruiting additional Chinese-speaking staff and volunteers, who are now available at the museum seven days per week.
“We are delighted to announce the launch of this new product for our Chinese visitors. It is important for us as a cultural institution to deliver engaging programs and initiatives that cater to the growing demand from this market and allow our visitors to be fully immersed in the experiences on offer,” said Kevin Sumption PSM, Director and CEO of the Australian National Maritime Museum.
The tours are available for small groups of a minimum of 15 and a maximum of 35 people, and will run for approximately an hour. Tickets are available for purchase on-site at the museum and are priced at $79 (Family), $32 (Adult), $20 (Child) and $20 (Concession) and will allow visitors the chance to explore the museum’s other exhibitions and attractions at their leisure either pre or post tour.
The tours will include a 10% discount voucher to the museum’s gift shop, which features souvenirs, books and authentic Indigenous artefacts. Visitors can also wander through the museum’s waterfront precinct and take in Sydney’s picturesque Darling Harbour with a coffee or light meal at Yots Café.
Tour times are: 11:30am, 12:30pm and 2:00pm daily
Booking enquiries: email@example.com
To make a booking: http://www.anmm.gov.au/chinesetour
For all media enquiries, contact:
Momentum²: 02 9212 2000
Caitlin Maxwell: firstname.lastname@example.org; 0415 316 554