During 2017–18, the museum conducted the following advertising campaigns:
- Action Stations advertising campaign
- Arctic Voices advertising campaign
- Container advertising campaign
- Escape from Pompeii advertising campaign
- Gapu-Monuk Saltwater advertising campaign
- James Cameron advertising campaign
- Waves & Water advertising campaign
- Wildlife Photographer of the Year advertising campaign
- Domestic & International Tourism advertising campaign
- New Year's Event event advertising campaign
- Classic & Wooden Boat Festival event advertising campaign
- Welcome Wall advertising campaign
- School Holiday Activities advertising campaign
During 2016–17, the museum conducted the following advertising campaigns:
- Escape from Pompeii advertising campaign
- Voyage to the Deep advertising campaign
- Wildlife Photographer of the Year advertising campaign
- Through a different lens advertising campaign
- Domestic Tourism advertising campaign
- School Holiday Activities advertising campaign
- New Year’s Eve event advertising campaign
During 2015–16, the museum conducted the following advertising campaigns:
- Action Stations advertising campaign
- Horrible Histories Pirates – The Exhibition advertising campaign
- Classic & Wooden Boat Festival advertising campaign
- Ships, Clocks and Stars advertising campaign
- Wildlife Photographer of the Year advertising campaign
- Domestic Tourism advertising campaign
- School Holiday Activities advertising campaign